Loomly Release Notes

Staying ahead in digital marketing means constantly learning, and podcasts are your always-on learning companion, fitting perfectly into life's in-between moments. 

With over 4 million podcasts competing for your attention, you might head straight to the top of the charts when you’re looking for something new, right?

While there’s nothing wrong with this method, you’re probably missing out on new, underrated, and largely hidden shows that could be your perfect fit. That’s why you’re here — to find the must-listen shows for marketers beyond the top charts.

How we chose the best marketing podcasts of 2025

We reviewed almost every podcast in the Marketing category on Spotify and Apple. Then we scrolled through Reddit forums, social media, and other blog posts to find the fan favorites. By the end of the research phase, we had compiled a list of almost 100 podcasts on social media marketing and adjacent topics. 

Then we narrowed down the list to the absolute best marketing podcasts: shows with high-quality educational content, top-tier hosts, immaculate production value, and a unique angle on marketing, social media, and internet culture. 

This process left us with 23 social media marketing podcasts most worthy of your ears in 2025. 

Podcast evaluation criteria

We didn’t just randomly pick the first 23 podcasts that popped up with the “marketing” keyword. Instead, we evaluated each podcast based on the following criteria: …

Digital marketing has reached a tipping point: brands can no longer buy their way to customer loyalty. With AI-generated content flooding feeds and ad costs hitting record highs, authentic community engagement has become the last true competitive advantage.

The proof is in the numbers: The CMX 2024 Community Industry Report found that companies with active communities keep customers three times longer and get them using new products twice as fast. No wonder 83% of marketers are making community their top priority in 2025 – up from just 45% a few years ago.

Community management is a great way to build your online presence and increase brand advocacy through your fans and followers — you just need the right playbook.

What is community management?

Community management is how brands build and nurture relationships with their network of customers, fans, followers, partners, and employee advocates — both online and offline. These engaged community members help amplify the brand's message and organically grow awareness.

Community management can range from a core business function with a dedicated team, to just one part of your marketing mix. A comprehensive strategy includes these key components, though smaller brands may start with just one: …

With countless podcasts, articles, and online courses available in quick and easy-to-digest formats, investing your time and money in a 100+ page book is a significant decision. Yet books remain one of the most powerful ways to master a subject — offering deep dives into expert knowledge that shorter formats simply can't match.

We've curated ten essential books that cover the full spectrum of social media success. From core marketing principles to adjacent skills like persuasion and design, these are the best social media marketing books for your 2025 reading list because they'll help you:

• Build a modern social strategy
• Grow your follower base and build community
• Understand your customers and their motivations
• Create engaging, high-quality content

Let’s dig into the reading list!

1. "The Guide to Going Viral" by Brandon Kane

Best social media marketing books - "The Guide to Going Viral" by Brendan Kane

"The Guide to Going Viral" by Brendan Kane

Every social media marketer dreams of consistently creating viral content for their brand. While every post may not reach virality, following a blueprint can help increase a post’s chances of being seen. …

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

This famous lament from marketing pioneer John Wanamaker has haunted marketers for generations. But today’s digital marketing tools are helping us see the whole picture. Thanks to KPIs (key performance indicators), marketers can now track, measure, and optimize their campaigns with precision and confidence.

With the right social media KPIs, you can identify exactly what resonates with your audience, where your budget is best spent, and how to maximize your brand’s social impact.

In this guide, you’ll discover:

• Why your brand needs to track social media KPIs
• Which social media KPIs are relevant to your goals
• How to set up and track your social media KPIs

Let’s start!

What is a social media KPI?

KPI stands for key performance indicator.

A key performance indicator (KPI) is a critical metric that businesses use to track the efficacy of their campaigns and their progress towards marketing goals. In many cases, businesses will track multiple KPIs for different platforms and specific campaign types. 

Specifically, social media KPIs are the metrics businesses use to track how their social media performance is stacking up against their predetermined goals for social media. By tracking specific metrics, such as engagement rate or video watch time, you’ll know if your social media strategy is working and your brand is achieving its business goals. …

Many marketers and business owners are intimidated by automation. It can seem complicated and expensive – and if you’re using the wrong systems, it can be. 

The solution is focusing on high-impact, low-complexity tasks that can streamline key processes and ideally reduce human manual error for the most significant productivity boost possible.

This guide breaks down 12 essential marketing automation tasks into four categories:

• Quick wins: Tasks you can set up in two hours or less
• Revenue drivers: Tasks that can directly improve your sales
• Workflow power-ups: Tasks that streamline your operations
• Loyalty builders: Tasks that turn customers into advocates

Each category is designed to give you maximum impact with minimal setup time. Start with the category that addresses your biggest pain point right now.

Quick wins: 2-hour automations that make a difference

These three automations are a great place to start. They’re quick to set up and hard to mess up, and they lay the foundation for your next tier of automations.

1. Welcome email sequence

New subscribers are most engaged in their first week, and a good welcome sequence converts them while they're hot. Create a series of emails that greets them, delivers a resource, and begins nurturing a relationship, and send each on an automated schedule. …