Buffer Release Notes

We’ve released an improvement that will allow you to quickly move a queued post to the top or end of your queue! You’ll now see this under the “Reorder” option next to any post:

Note that this currently is only rolled out for single social channels.

Our Hashtag Manager has escaped the side panel and learned to pop! 🎈

We've migrated the Hashtag Manager to a sleek new popover format, giving it room to breathe (and making way for some exciting Composer Side Panel upgrades coming soon).

We built a place where all your social comments come to hang out together. Threads, LinkedIn, Bluesky, Instagram, Facebook, and X. All in one spot!

It includes:

• A focused workspace for conversations, minus the distracting feeds

• Filters and notifications so nothing slips through the cracks

• Tools to reply faster while still sounding like yourself

• The ability to turn great comment exchanges into new posts

Learn more →

Your eyes have been heard! Dark Mode is now available across Buffer. Enable it in Settings > Preferences > Appearance, or let your system preferences handle it automatically. Happy creating in the dark! 👻✨

For everyone who lives in spreadsheets: you can now import up to 100 posts at a time into Buffer. Less copy/paste, more coffee breaks!

Want to put hashtags or extra details in the comments? Now you can schedule your first comment on Facebook posts directly from Buffer (paid plans only).

We’ve moved management of your Tags to its own page within Settings, leading to an easier experience adding and editing tags. We’ve also added some easy links to your schedule and analytics reports for those tags!

Schedule Threads posts with Location and Topic tags to help more people find your content.

Tired of selecting the same channels over and over? Now you can group your social accounts together and publish to them all at once. It’s like a playlist but for posting. Available on all paid plans!

You can now transfer account ownership to another team member! Perfect for when roles shift or it's time for someone else to take the reins. Just make sure the new owner has admin access.

Head to your General settings to make a change.

We’ve partnered with LinkedIn to expand our support for Personal Profile Analytics in Buffer.

This includes views, watch time, and engagement rate, along with improved coverage of standard engagement metrics — all available inside Buffer’s Sent Posts tab for users with a personal LinkedIn profile connected.

When scheduling a LinkedIn post via Buffer, you’ll be able to type “@” and search for personal profiles from your connections, just like you would on LinkedIn directly.

Scheduling a mention is a great way to give a shoutout. It notifies the person — creating a natural loop for engagement (they’ll likely reshare, like, or comment!)

Learn more

Blank page? Not anymore. The new Template Library helps you go from “What do I even say?” to “Posted!” in no time.

Explore a growing set of templates and writing prompts designed to spark creativity, keep your content fresh, and help you stay consistent.

Give it a spin next time you’re feeling stuck!

You can now add alt text to Instagram images for people using screen readers. Alt text for Instagram is currently available for web and coming soon to mobile.

Click the “Share” icon in your Streak tracker to instantly generate a post that celebrates your streak count — complete with some lovely visuals to show off your consistency.

Double-clicking a scheduled post in the calendar view will now open the composer. If you double-click a published post, it’ll open a detailed view.

Duplicate, move, or select an Idea using the three-dot menu.

Discover fresh content and share it instantly with Feeds, available now in your Create tab.

Feeds uses RSS to automatically pull posts from your favorite websites, blogs, or YouTube channels directly into your Buffer account.

You can now schedule videos up to 3 minutes long and 100MB in size to Bluesky.