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Growthbook 5.1.0: Contextual Bandits, Funnel Metrics und gehosteter MCP-Server
Growthbook 5.1.0 bringt unter anderem Contextual Bandits (beta) für personalisierte Experimente, Saved Learnings, Funnel Metrics zur Messung des Funnel-Abschlusses sowie einen gehosteten MCP-Server mit OAuth für GrowthBook Cloud.
GrowthBook 5.1 includes over 400 commits touching almost every part of the product. Below are some of the highlights.
Highlights
Contextual Bandits (beta) - One size doesn’t fit all. Contextual Bandits let you run personalization experiments to find the best performing variant for each group of users. The bandit continuously learns and updates weights as it runs and helps you pick out the signal from the noise.
Saved Learnings - Document deeper learnings about your users that you’ve discovered through experimentation. Let our agent automatically scan your past tests to get you started or use our new API endpoints and agent skills to build your own workflows around this invaluable data.
Funnel Metrics - Easily measure funnel completion in your experiments and see where users are dropping off. Perfect for testing marketing funnels, onboarding flows, and anything else where users progress through a series of steps.
Hosted MCP + OAuth - Users on GrowthBook Cloud can now connect to our hosted MCP server at mcp.growthbook.io and incorporate our 30+ agent skills into your workflows. Pull GrowthBook experiment results into Notion, create feature flags from Jira tickets, query product analytics data from Claude Desktop, and so much more. …