Kit Release Notes

No more wondering who's helping grow your list—now it’s easier than ever to return the love to creators recommending your newsletter and see all your supporters in one place.

• On the Recommending me page, you can now hover over the Recommending status to access a one-click option to recommend those creators back.
• On the Discover page, there’s a new section showing all the creators recommending your newsletter. Learn about their content and audience, and easily recommend them to build mutual growth opportunities.

Visit the Recommending me or the Discover page to view your supporters and start building genuine creator connections that help both your audiences grow.

Our new attribution export gives you a more complete view of how subscribers find you—from referral sources to campaign specifics—all in one report. Use these six key data points to refine your strategy and grow your audience more effectively:

• Referral source
• UTM sources
• UTM medium
• UTM campaign
• UTM term
• UTM content

With attribution fields on your exported subscriber, landing page, and forms reports, you have a clear, comprehensive way to understand which acquisition channels perform best.

Head to your Subscribers page or your Landing Page/Forms page to download and sort a subscriber list and optimize your marketing efforts with confidence.

Meet readers who already want what you create in the Creator Network. Smart Recommendations puts your newsletter in front of subscribers who match your ideal audience. Here's how it works once you join the Creator Network:

• You are automatically recommended to new audiences from similar creators
• Your newsletter appears on their subscription forms
• Their new subscribers discover your content
• Your list grows with engaged readers

Every Kit customer on a paid plan in the Creator Network gets a reserved spot in this network. No swiping or setup needed—Smart Recommendations runs automatically, growing your audience while you focus on creating.

To see who's behind Smart Recommendations, visit the “Recommending me” page and click on the Smart Recommendations line. Track your growth at a glance with views, subscribers, and conversions all in one place.

See how Smart Recommendations is working for you.

New apps in the Kit App Store just dropped! These new apps are all about saving you time in your workflows and amplifying your work:

• Install Whatsdash to create a custom dashboard with all the synced data from your Kit account—see your data you way.
• Calling all food bloggers—use Spillt to take your current site and create a premium, ad-free experience for paying subscribers.
• Attention authors! Seamlessly create your website with Author Websites by BookBub—import book details with ease and have an email capture form synced directly with Kit.

Ready to create faster today? Install Kit's newest apps today.

Want to recommend new creators but can’t spend hours vetting newsletters? Now you can drop the detective work with the Consistent creator status.

Creators with the orange circle are actively sharing content and prioritized in the network, making them prime candidates to recommend.

Want to earn the status yourself? Think of it as your way to stand out and say, “I’m ready to connect.” By consistently putting out great content, you’ll build trust, stand out in the network, and make it easier for others to recommend you, helping you grow your audience faster.

Recommend with consistent confidence.

Locating and managing your images just got easier! With our improved Media Gallery, you can:

• Search by title, filename, and metadata
• Access a "Recently Used" tab for quick access to previously used images
• Sort uploaded files by newest, oldest, or relevance
• Edit metadata like title, alt text, and captions

Say goodbye to endless scrolling and re-uploading—this update helps you stay organized, save time, and keep your creative process running smoothly. Try it out today in your next broadcast, sequence, landing page, or form.

Curious how your most valuable subscribers found you? Now you can trace each person's path to your list directly from their subscriber profile page. When you add tracking parameters to your links, such as referral source and UTM tags, you'll see detailed attribution data that reveals their discovery story.

This new attribution data on each subscriber’s profile page includes:

• Referrer: the page a subscriber visited before reaching your form or landing page (e.g., websites like www.facebook.com/?somequery=AB... Source: the specific source driving traffic (e.g., Facebook, newsletter_name)
• UTM Medium: the type of traffic (e.g., paid_social, email)
• UTM Campaign: tracks specific campaigns or promotions (e.g., black_friday_2024)
• UTM Term: used for paid search keywords (e.g., running+shoes)
• UTM Content: differentiates ads or links for testing and targeting (e.g., get_10%_off)

To view this data, visit any subscriber’s profile and find the new "Attribution" section on the left-hand side.

Don't have link tracking yet? You can automatically append UTM parameters to all your email links through your Email Settings page to help you save time and better track your email performance.

Finding creators to collaborate with just got simpler, thanks to suggested Recommendations.

Based on your profile, we’re highlighting creators relevant to your work, so you can quickly connect with those who can help you grow your list.

In the Discover tab, you'll see:

• Shared connections: Creators recommended by those you're already recommending.
• Subscribed to: Creators you subscribe to who are part of the network.
• Subscribe to you: Creators who subscribe to your newsletter and are in the network.

Find your perfect match.

Add Spotify tracks, podcasts, and X posts directly from your blocks menu—no code or extra steps needed. Just select, paste, and share content your audience loves. Add your rich media with a click to your:

• Broadcasts
• Sequences
• Landing pages
• Forms

Transform your content with one-click media embeds.

Each new app we add to our store a store is chosen with one goal: helping you do more without leaving Kit. And this new batch is all about saving you time in your workflows.

• Bring your Senja testimonials directly into your emails. No more copying and pasting—just select and share the social proof that converts.
• Seamlessly add your Transistor episodes to emails. Share your latest podcasts without switching between platforms.
• Manage partnerships right from Kit with Sponsy. Track, approve, and include sponsored content in just a few clicks.
• Use Broadcast Boost to sort and analyze your top-performing emails. Make data-driven decisions about what works for your audience.
• Let Vubli and Lex's AI assist with your writing. Generate fresh ideas, variations, and polished content right in your email editor

Check out our blog post for more details about each of our new apps.

Ready to create faster today? Install Kit's newest apps today.

Here’s a roundup of updates we’ve made to make building apps on Kit easier and easier for developers

• Bulk remove tags: You can now remove tags from subscribers in bulk via the API for apps, greatly reducing the number of calls to the API when syncing large accounts.
• Form subscriber attribution: The Forms endpoint now includes referrer data in our V4 API, unlocking the ability for you to retrieve subscriber attribution information.
• Help text for your app: Add in helper tool tips for your plugins to guide creators who are using your app to get the best experience and outcome.
• Searchable app plugins: With the slash (/) command in the email editor, creators can more conveniently pull up the content of your apps by searching by app name or the app description.
• Plugin configuration improvements: You can now create search fields that are dependent, only appearing to creators when a previous value is selected. Not only that, we also now pre-fetch the search values as soon as a plugin is added to an email!
• Plugin loading spinner: When a creator is adding in content from your app, there is now a loading spinner to give creators a better user experience. …