Kit Release Notes

Get richer subscriber data directly in your Subscribers page, see a full aggregate demographic report of your email list, and find new subscribers to watch on your dashboard. On top of that, all the data you get from Subscriber Signals also feeds into your AI tools through the Kit MCP, so you can ask Claude things like "who are my most engaged US subscribers?" and get an answer instantly.

With Subscriber Signals, you'll:

• Never miss a high-value subscriber: Know the moment an influential or high-intent person joins your list, with social profiles, engagement history, and influence data surfaced automatically

• Win better sponsorships with real audience data: Show sponsors exactly who you reach with shareable, professional-grade audience demographics

• Find your next collaborator: The best partners for your next launch, summit, or podcast tour are probably already subscribed to you

Turn on Subscriber Signals →

Kit landing pages now do more than capture emails. Build a sales page for any product and turn your list into revenue, just in time for Black Friday.

• Product blocks: Add any Kit product to a landing page, so you can easily sell your digital downloads, courses, templates or memberships directly in Kit.

• Digital storefront: Add multiple product blocks to one page to show everything you sell in one place.

• Templates and MCP: Start from a sales page template, or have Kit's MCP build one for you that you can edit in Kit.

Build your sales page

Webhooks just got a major upgrade, making it easier to send data from Kit to the rest of your tools in real time.

• Dedicated home under Automate: Find, create, and manage all your webhooks—the ones you set up yourself and the ones set up through integrated apps—in one place.

• New webhooks with more information: React to more of what happens in your account, with new events for subscriber creation, tag and custom field changes, and sequence and broadcast milestones. Plus richer data in every payload.

• Building something custom: Use webhooks to power your own app. Explore developer docs here.

Use webhooks to create alerts in Slack, send information to your Airtable, or upgrade the workflows you've already set up in Zapier. Any existing webhooks will continue to live in Rules.

Head to Webhooks to get started.

We already rebuilt our landing page editor from the ground up. Now you can build a page in seconds with AI using the Kit MCP.

• Create a new page: Connect the Kit MCP, then describe the page you need right in Claude, ChatGPT, or whatever AI tool you use. Get a fully styled, publish-ready page tailored to your audience. 
• Edit an existing page: Point the MCP at an existing landing page, describe the changes you’re looking for, and it updates instantly in Kit.

Either way, you can also fine-tune the details directly in Kit before you publish.

Available on paid plans.

Try it now →

Found a creator you want to team with? Now you can request to connect with them in the Creator Network. Ask for their email address, send a short intro message, and if they accept, you'll have everything you need to kick off the collaboration.

• Request a creator's email address and introduce yourself from their profile
• Approve or decline incoming requests on your own terms
• Your contact info stays protected — you control who can see it, and every request is screened before it reaches you

Discover creators

We've redesigned the navigation to make it easier to move through Kit. Creators in testing found what they needed 40% faster!

What's changed

The new vertical navigation is cleaner and more intuitive, with a collapsible sidebar so you can focus when you need to. A few things got renamed and reorganized to make them easy to find:

• Subscribers, Broadcasts, and Apps are now one click away
• Grow is now Audience growth
• Earn is now Monetization
• Automate is now Automation — and Email sequences now live here too
• T****emplates and S****nippets are now accessible from Broadcasts and Email sequences

You can try the new navigation today. If you’re not ready yet, you can switch back to the old navigation from your account menu. 

Try it out | Learn more

Your email list knows more about your audience than you think. Subscriber Signals surfaces the demographic and professional data behind your subscribers, so you can find your best leads, understand who your audience really is, and identify collaborators, all without the manual research.

• Find warm leads: Filter by engagement, job title, company, and social reach to surface the people on your list most likely to buy
• Understand your audience: Get a real demographic picture of your subscribers: income, age distribution, homeownership, and more
• Build your sponsorship deck: Auto-generate a shareable media kit with live audience data to justify your rates to advertisers
• Discover collaborators: Find affiliates, partners, and podcast guests who are already on your list

Signals is available on Pro. Request early access today.

Open rates tell you what happened. Engagement Analytics tells you how your subscribers interact with your content. The new analytics dashboard in Kit gives you a deeper view of how your subscribers engage over time—who's staying active, who's going dormant, and where your best subscribers are actually coming from.

• Audience engagement breakdown: See who's newly engaged, recurring, or going dark, week over week
• Cohort retention table: Track how engagement holds up in the weeks after someone first subscribes
• Attribution breakdowns: Trace your most engaged subscribers back to the source: form, channel, or referrer

Advanced charts and filtering are Pro-only. Explore the new engagement analytics now.