Linkedin Ads Updates & Release Notes

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Foster employee advocacy with a trusted, employee-only space on LinkedIn. With our new curation features on “My Company” tab, you can amplify your talent brand by recommending organic posts and content to your employees and measure engagement with “My Company” tab analytics

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](/advertise/linkedin-pages)

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Tap into your product community to generate high quality leads. Spotlight product endorsements and testimonials by your users, and generate leads with a custom call-to-action button.

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](/advertise/linkedin-pages/product-pages)

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LinkedIn Live users can now enable auto captions for content in English Audio at the start of their broadcast via supported streaming tools.

Learn more

](https://www.linkedin.com/help/linkedin/answer/a569473/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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To give your ABM strategies a boost, we’ve added a breakdown of which companies matched to a Company Page and which are unmatched.

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](/advertise/ads/targeting/company-targeting)

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We are introducing Job Applicants analytics for the Single Job Ad directly within Campaign Manager. Using this new report, you can now see the downstream impact of your talent media campaigns with new metrics like # of job applicants and cost per job applicant.

Learn more

](https://www.linkedin.com/help/lms/answer/a414844/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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We’ve improved member visibility into why they see ads and giving easier access to ad settings control​ through the LinkedIn feed.

Learn more

](https://www.linkedin.com/help/lms/answer/a414881/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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We’ve recently ramped a new baseline frequency cap for Sponsored Messaging. Members are now eligible to receive an ad every 30 days (previously 45).

Learn more

](https://www.linkedin.com/help/lms/answer/a421723/sponsored-messaging-overview?lang=en&src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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Looking to use more of your creative assets? You can now use square (1:) and vertical (9:16, 2:3, 4:5, ) single image in the Feed with a full edge-to-edge experience (without any gray bars).

Learn more

](https://www.linkedin.com/help/lms/answer/a426534/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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Lifetime Pacing predicts platform activity over the entire duration of a campaign, optimizing budget distribution and spend. Get started with Lifetime Pacing by selecting a budget-schedule combination in Campaign Manager.

Learn more

](https://www.linkedin.com/help/lms/answer/a425361/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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Introducing updated budget-schedule combinations in Campaign Manager, backed by lifetime pacing, which will help you drive more stabilized cost per results and improved campaign ROI.

Learn more

](https://www.linkedin.com/help/lms/answer/a425361/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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The character count limit for hidden fields on Lead Gen Forms has been increased from 100 to 250 characters to accommodate longer campaign UTMs.

Learn more

](https://www.linkedin.com/help/lms/answer/a421421/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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You can now specify a target cost per result for your ad campaigns (CPC, CPM, CPV). Try target cost bidding if you want more cost predictability.

Learn more

](https://www.linkedin.com/help/lms/answer/a424652/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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With a new "View only" mode, you can now click through and explore the Conversation Ads that are live in a non-editable, interactive way.

Learn more

](https://www.linkedin.com/help/lms/answer/a425089/?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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Company Growth is a new targeting facet that lets you target companies by their rate of growth year over year.

Learn more

](https://www.linkedin.com/help/lms/answer/a424655/targeting-options-for-linkedin-advertisements?src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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You can now create video ads with aspect ratios 1:1 to 9:16 directly in Campaign Manager. Leverage your full library of video assets now.

Learn more

](https://www.linkedin.com/help/lms/answer/a424737/video-ads-advertising-specifications?lang=en&src=li-other&veh=direct%2Fnone%7Cli-other&trk=lmsvideoadlp)

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We’ve introduced new features to help you engage with your community in more personal and interactive ways. These include Invite to follow, LinkedIn Live integration and new posting options.

Learn more

](https://www.linkedin.com/business/marketing/blog/linkedin-pages/new-features)

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Understand which campaigns are truly driving results by running conversion lift tests at the campaign level, making it easier to optimize budgets and scale what works within your existing workflow.

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Digital dashboard showing campaign test selection screen

Increase the likelihood of conclusive, decision-ready outcomes with an improved measurement methodology that helps you more consistently detect meaningful incremental impact.

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